newhopenaz church

- Brand Development
A visual system was developed for newhopenaz church, located in the San Fernando Valley in Los Angeles.

The monogram logo carries a complex meaning: DNA, the essential component of humanity or any living thing, and the cross, the basis of faith in the Christian worldview. The idea of a “new hope” is represented by the orange sun enveloping the DNA + cross letterform. The vibrant color components of cool blues and purples complement the boldness of the orange and are friendly, inviting, and welcoming to the eyes.

The system is clear and legible to emphasize the content of the message.