Brand Development
Art Direction

Seifer is an athletic apparel company specializing in perfecting fit and being ethically sound.

A significant component of Seifer’s apparel is that the fabric uses polyester recycled from old clothing instead of recycled plastic, reducing the amount of offset waste that goes back into the global ecosystem.

The product will fit based on body type and height with a less democratized sizing style.

Seifer's visual look feels active, athletic, approachable, and attainable with the vibrancy of the color palette, the natural photography, and even the humanist typeface decisions. The verbal tone of the Seifer is witty, upfront, and honest, not taking ourselves too seriously but always gearing up the user for a win.