Ohio Valley Running Co.

Ohio Valley Running Co. is an Athens, Ohio-based retailer and community hub that specializes in running and walking apparel.

The visual system takes into account the spirit of the running community in the city and also the outdoors of Athens and the Ohio River that runs along through it. The tone is a shift from the usual active and sporty-driven visuals in the industry, with a look that is rustic and rugged yet still elegant and upscale.
Brand Development
Art Direction