Little Fatty

Little Fatty is a local Taiwanese restaurant that is a local neighborhood haunt in Mar Vista, CA. Though the restaurant seems fast-casual and approachable takes on Taiwnese dishes, it features the prowess of some top talent in terms of chefs and managers, and the food is made with entirely fresh ingredients and recipes. Through sharing the modern, nuanced interpretations of Taiwanese classic comfort food dishes in a welcoming atmosphere, we help build an appreciation of culture and sense of community.
Brand Development
Art Direction
The look and feel of Little Fatty is to be edgy, playful, yet sophisticated. Upscale but casual. The hand-drawn element harkens back to the idea of things being personally crafted, intentional, and artisinal, whether it be in the food or how we run service—we do it in service of people.
©Augusto Piccio IV 2018