Cafe Gratitude: Renewed Cleanse 2021
- Hospitality
- Art Direction & Design
- Photography by Talie Dinwiddie
Cafe Gratitude rejuvenated it’s annual Meal Plan & Juice Cleanse for 2021 with the goal to help alleviate the anxiety and stress of the COVID 19 Pandemic through 2020.
The weekly menu features immunity-boosting ingredients and tonics to get people jumpstarted for the new year. With that in mind, the look and feel is vibrant, with a bright and energetic color palette and photography of food in abundance and vibrancy to emphasize these characteristics and encourage customers to subscribe.
We created a print campaign across all the Cafe Gratitude locations, in addition to a large-scale digital campaign on social media.
Photography by Talia Dinwiddie, Photography Art Direction & Styling by Augusto Piccio IV
The weekly menu features immunity-boosting ingredients and tonics to get people jumpstarted for the new year. With that in mind, the look and feel is vibrant, with a bright and energetic color palette and photography of food in abundance and vibrancy to emphasize these characteristics and encourage customers to subscribe.
We created a print campaign across all the Cafe Gratitude locations, in addition to a large-scale digital campaign on social media.
Photography by Talia Dinwiddie, Photography Art Direction & Styling by Augusto Piccio IV
![](https://freight.cargo.site/t/original/i/05e6c1b9122a73c54f89345a981f58748560cc8e2448c955a2b8c1d8cf3f4ebf/CG_Cleanse_2021_IG_01.jpg)
![](https://freight.cargo.site/t/original/i/fd3736e7a9ae07ae828913a00f381b4d365765215092f29dfaacd8a511e78de5/CG_Cleanse_2021_IG_03.gif)
![](https://freight.cargo.site/t/original/i/52866dba206ba6cbb32db15f2fa4076f776a6b8da7e869444d7a0674d755dba4/CG_Cleanse_2021_IG_02.jpg)
![](https://freight.cargo.site/t/original/i/3040636aa272d5b4bb9777e6825ecc62ef66b6aa33f96d15b83e9e87a600d5c7/CG_Cleanse_2021_IG_04.gif)
![](https://freight.cargo.site/t/original/i/7872c37bc834dcc17b465cee6bedd30664294023be1a1ceca369cc9be65f6aec/CG_Cleanse_2021_AFrame_A_r1v1.jpg)
![](https://freight.cargo.site/t/original/i/d85463700d2ddf32f0698a2ab5b9bd82722b3268ea786c4b412e7480b7b1d846/CG_Cleanse_2021_AFrame_B_r1v1.jpg)
![](https://freight.cargo.site/t/original/i/283fc84a1f2dcc3ee8c972b286de5ae08af3706e98d4c5f1df9e5501d02981a9/CG_Renewed_2021_MealPlan_MonThur_Group_Cropped_04.jpg)
![](https://freight.cargo.site/t/original/i/b3cb6d89fe17528e66434dd4436b5dbe02cd0addcefb22238a2958e4bebc3d99/CG_Renewed_2021_MealPlan_TueFriSun_Group_Cropped_07.jpg)
![](https://freight.cargo.site/t/original/i/c42077abbffd2e8b9a61ab55c5310111c53e465bd44f9cd6cb714451740feaed/CG_Cleanse_2021_MenuCard_MealPlan_r1v1_a.jpg)
![](https://freight.cargo.site/t/original/i/522fac0c7482dabefbb000ce459d70aeb4abdbc3b36811428502f11020c684c7/CG_Cleanse_2021_MenuCard_JuiceCleanse_r1v1_a.jpg)
![](https://freight.cargo.site/t/original/i/58fa0f660b6c88f0a55439bf4970f2eb3f13e6e8a608fc94b28ab12836dfbebe/CG_Cleanse_2021_MenuCard_MealPlan_r1v1_b.jpg)
![](https://freight.cargo.site/t/original/i/e2116f0a6a3af8bcc1fdc384e7609f915895b7af9be24826e8a03d2b3bcb315a/CG_Cleanse_2021_MenuCard_JuiceCleanse_r1v1_b.jpg)
![](https://freight.cargo.site/t/original/i/76f08c11abb2654d880baa3e77f1f12745fa2191dac3db33f91fee0e86153b86/CG_Renewed_JuiceCleanse_Cropped_02.jpg)
![](https://freight.cargo.site/t/original/i/8b63bc488a722ca507a4103922253a0fd9eaa0dbb308c881d08294669a94d567/CG_Renewed_JuiceCleanse_Cropped_04.jpg)