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<channel>
	<title>ANCIENT FUTURE</title>
	<link>https://ancient-future.co</link>
	<description>ANCIENT FUTURE</description>
	<pubDate>Tue, 11 Apr 2023 23:00:57 +0000</pubDate>
	<generator>https://ancient-future.co</generator>
	<language>en</language>
	
		
	<item>
		<title>Reality SF: Bread Journal 2023</title>
				
		<link>https://ancient-future.co/Reality-SF-Bread-Journal-2023</link>

		<pubDate>Tue, 11 Apr 2023 22:34:37 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Reality-SF-Bread-Journal-2023</guid>

		<description>
	Reality SF: Bread Journal 2023- Art Direction


- Publication

	The Reality SF Bread Journal is a take on a Lectio Divina, a guided and contemplative way to read scripture. It has roots back to the early centuries of the Christian Church and was established as a monastic practice by Benedict in the 6th century. This particular Lectio Divinafeatures a guide on using the book and a reading plan that takes you through specific scriptures throughout the church year.


The book showcases a custom ornamented pattern that draws inspiration from the trusses throughout the Reality SF building, particularly in the main sanctuary (featured as a background image on one of the spreads). And by chance, these features lend themselves to creating the Reality SF icon hidden within the trusses' shapes, creating an even more complex story beyond the utilitarian use: the story of Reality SF is part of the building itself.
This story continues throughout the journal: the core ornament can be decorative and structural, harkening back to the trusses. It turns into a pattern that can fill pages or fragments into distinct pieces of different sizes and weights, assembling a structure that harkens back to classical layout design. It creates a beautiful marriage of the ancient future and an exquisite example of modern and traditional.




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	</item>
		
		
	<item>
		<title>Scott Goldbaum: Protector EP</title>
				
		<link>https://ancient-future.co/Scott-Goldbaum-Protector-EP</link>

		<pubDate>Tue, 11 Apr 2023 22:43:12 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Scott-Goldbaum-Protector-EP</guid>

		<description>
	Scott Goldbaum: Protector EP

	Protector is Scott Goldbaum’s first full EP in almost a decade.

Capturing this shadow was actually happenstance; with it, the idea of something looming struck a strong chord with me. The shadow could be a metaphor for both a void and time that has passed.
It sits in tension whether this shadowy figure is walking away or coming towards you, and this feeling of a hovering presence over something or someone, tying it back to the idea of a "protector." All of this sits in beautiful tension with the themes on many of the songs on the EP.


	

- Photography
- Graphic Design
- Art Direction


	
&#60;img width="3975" height="3975" width_o="3975" height_o="3975" data-src="https://freight.cargo.site/t/original/i/f9e9dd453f0c10d1cea928a09f53382e638530959273990b5af5a73b87c70835/SG_Protector_Vinyl_Cover_r1v4b_Front.jpg" data-mid="175007040" border="0"  src="https://freight.cargo.site/w/1000/i/f9e9dd453f0c10d1cea928a09f53382e638530959273990b5af5a73b87c70835/SG_Protector_Vinyl_Cover_r1v4b_Front.jpg" /&#62;
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	<item>
		<title>Scott Goldbaum: Drive Too Fast Single</title>
				
		<link>https://ancient-future.co/Scott-Goldbaum-Drive-Too-Fast-Single</link>

		<pubDate>Tue, 11 Apr 2023 23:00:57 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Scott-Goldbaum-Drive-Too-Fast-Single</guid>

		<description>
	Scott Goldbaum: Drive Too Fast Single

	Drive Too Fast is Scott Goldbaum’s first single from his album Protector

The artwork is inspired by a line in the second verse: "We run in circles 'til we're out of line, No one to follow, to sacrifice." The artwork features stills from footage taken while dangerously driving down the 110 with my camera in hand. There was a section specifically under a freeway overpass/ramp with some curvature that tied back to this line—visually, it's almost cyclical and circular that carried this metaphor so strongly.

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- Photography
- Graphic Design
- Art Direction
	




	
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	<item>
		<title>Your Spot LA</title>
				
		<link>https://ancient-future.co/Your-Spot-LA</link>

		<pubDate>Mon, 15 Nov 2021 19:49:52 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Your-Spot-LA</guid>

		<description>
	Your Spot LA
Brand DevelopmentArt Direction

	Your Spot LA is a boutique real estate group based out of Los Angeles.

With the ever-growing use of technology, algorithms, and discount brokerages, real estate has become an even more daunting task: an over-saturation in the market, a growing niche of expensive and out-of-touch agents, and a lack of support and guidance from real people. 

Your Spot LA wants to help future homeowners who want to plant roots in an overwhelming housing market find the right place to call home. That means advocating, rooting, and representing you when trying to buy a home and using our knowledge and expertise to make you feel like a local in your future community.

With that in mind, Your Spot’s visual system is warm, inviting, yet confident and self-assured, with a palette of natural earth tones and authentic textures. The photography echoes the same characteristics, emphasizing natural light to set a moody, lived-in tone that invites your imagination into your potential new home.


	


	
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</description>
		
	</item>
		
		
	<item>
		<title>Cafe Gratitude</title>
				
		<link>https://ancient-future.co/Cafe-Gratitude</link>

		<pubDate>Tue, 21 Sep 2021 23:49:13 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Cafe-Gratitude</guid>

		<description>
	Cafe Gratitude- Brand Development- Hospitality
- Brand Strategy: Another- Photography: Talia Dinwiddie, Augusto Piccio IV, Another- Art Direction: Collaboration with Zach Schinella
	Café Gratitude has been a mainstay of the plant-based food industry in Los Angeles for over 10+ years. With plant-based dining rapidly becoming a norm, it was time to remind everyone that they were and still are a pioneer in the plant-based space. The goal was to make Cafe Gratitude more appealing to newer customers with a growing interest in plant-based eating while also maintaining the mindful and spiritual aspects of Cafe Gratitude that have been part of its brand since its beginnings. The goal was to preserve the story of being "rooted in real."
Strategically that meant talking less about touchy-feely and more tangibility or clarity in ingredients with health benefits and not so much about the ethereal benefits. It meant rethinking things like the "Question of the Day" from restaurant engagements with servers to social media engagements with fans and lovers of Cafe Gratitude.

The visual system was updated, grounding it into the earth—literally. The warm, earth-toned color palette combined with natural textures from sand/dirt and organically created shapes (an abstraction of vegetables and plenty) created a language of rootedness and abundance. It creates an editorial look, feel, and sound, elevates the Cafe Gratitude brand, and will keep looking fresh for years to come.

With an Art Direction assist by Zach Schinella and Brand Strategy work done by Another.
Packaging Design/Art Direction for Café Gratitude’s Meal Plan Delivery Service


	



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A-Frame signs with an emphasis on for restaurants/retail

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Social Media Brand Launch Campaign highlighting affirmations and the Question of the Day, in addition featuring CG ambassadors and restaurant 
team members
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Website redesign
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Menu Screen Display in-stores

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</description>
		
	</item>
		
		
	<item>
		<title>Cafe Gratitude: A World of Plenty</title>
				
		<link>https://ancient-future.co/Cafe-Gratitude-A-World-of-Plenty</link>

		<pubDate>Thu, 04 Nov 2021 23:39:09 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Cafe-Gratitude-A-World-of-Plenty</guid>

		<description>
	Cafe Gratitude: A World of Plenty- Brand Development- Art Direction
- Hospitality
- Publication
- Photography: Augusto Piccio IV, Another
	Café Gratitude has been a mainstay of the plant-based food industry in Los Angeles for over 10+ years. With plant-based dining rapidly becoming a norm, it was time to remind everyone that CG was—and still is—a pioneer in this space with a rebrand. 

The zine itself is a tangible signal that while there is a visual change happening, it also reinforces and reinstates to the employees that the internal culture of CG has not changed: to be rooted in real, whether that be with the transparency of our ingredients, and cooking, or with each other. Most of our working staff speak Spanish as their first language, so it was important that the zine would be bilingual because these people are the unspoken heroes of the restaurant. We wanted to make sure they were seen and heard.



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&#60;img width="2500" height="1838" width_o="2500" height_o="1838" data-src="https://freight.cargo.site/t/original/i/ca34f1a6e12e2c3f1fd132cdafdd40c8a96bc18335af532553955d03125fa1cd/CG_Rebrand_Zine_r4v4-10.jpg" data-mid="123624893" border="0"  src="https://freight.cargo.site/w/1000/i/ca34f1a6e12e2c3f1fd132cdafdd40c8a96bc18335af532553955d03125fa1cd/CG_Rebrand_Zine_r4v4-10.jpg" /&#62;
&#60;img width="2500" height="1838" width_o="2500" height_o="1838" data-src="https://freight.cargo.site/t/original/i/27825063e919344ab2722722b6ee87f8308d3dea9958265ef6b1dac008fd5515/CG_Rebrand_Zine_r4v4-11.jpg" data-mid="123624765" border="0"  src="https://freight.cargo.site/w/1000/i/27825063e919344ab2722722b6ee87f8308d3dea9958265ef6b1dac008fd5515/CG_Rebrand_Zine_r4v4-11.jpg" /&#62;
&#60;img width="2500" height="1838" width_o="2500" height_o="1838" data-src="https://freight.cargo.site/t/original/i/e56102ffdff5c3940b5a733456003f9cb5cf2e4c4a76a599b64421f851b7eb3e/CG_Rebrand_Zine_r4v4-12.jpg" data-mid="123624766" border="0"  src="https://freight.cargo.site/w/1000/i/e56102ffdff5c3940b5a733456003f9cb5cf2e4c4a76a599b64421f851b7eb3e/CG_Rebrand_Zine_r4v4-12.jpg" /&#62;



	

 

	
</description>
		
	</item>
		
		
	<item>
		<title>Phases</title>
				
		<link>https://ancient-future.co/Phases</link>

		<pubDate>Tue, 21 Sep 2021 23:43:28 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Phases</guid>

		<description>
	Phases- Art Direction &#38;amp; Design
- Movie Poster
- Print
	


	Poster designed for short film, “Phases.”
Max, a werewolf, has closed himself off for months in an attempt to keep himself and others safe. However, on the night of the full moon, he receives an unexpected visit from his ex, Sawyer. Now Max must curb his desire to reconnect with Sawyer, while also restraining the beast inside that has an untamable appetite for destruction.

Learn More Here:https://www.imdb.com/title/tt13864828/

	
	
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</description>
		
	</item>
		
		
	<item>
		<title>Cafe Gratitude: Renewed Cleanse 2021</title>
				
		<link>https://ancient-future.co/Cafe-Gratitude-Renewed-Cleanse-2021</link>

		<pubDate>Wed, 22 Sep 2021 21:28:29 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Cafe-Gratitude-Renewed-Cleanse-2021</guid>

		<description>
	Cafe Gratitude: Renewed Cleanse 2021
- Hospitality
- Art Direction &#38;amp; Design
- Photography by Talie Dinwiddie
	Cafe Gratitude rejuvenated it’s annual Meal Plan &#38;amp; Juice Cleanse for 2021 with the goal to help alleviate the anxiety and stress of the COVID 19 Pandemic through 2020. The weekly menu features immunity-boosting ingredients and tonics to get people jumpstarted for the new year. With that in mind, the look and feel is vibrant, with a bright and energetic color palette and photography of food in abundance and vibrancy to emphasize these characteristics and encourage customers to subscribe. 
We created a print campaign across all the Cafe Gratitude locations, in addition to a large-scale digital campaign on social media. 
Photography by Talia Dinwiddie, Photography Art Direction &#38;amp; Styling by Augusto Piccio IV


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</description>
		
	</item>
		
		
	<item>
		<title>Gracias Madre: Canned Cocktails</title>
				
		<link>https://ancient-future.co/Gracias-Madre-Canned-Cocktails</link>

		<pubDate>Wed, 22 Sep 2021 21:16:03 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Gracias-Madre-Canned-Cocktails</guid>

		<description>
	Gracias Madre: Canned Cocktails- Hospitality
- Packaging- Art Direction &#38;amp; Design
- Illustrations by Malie Huffman
	Labels art directed and designed for Gracias Madre’s Canned Cocktails. The illustrations showcase the Goddess Mayahuel, who is considered to be the&#38;nbsp; patron saint of tequila, and&#38;nbsp;reflect the vibrancy and depth that Beverage Director Maxwell Reis creates in each of his cocktails.
Illustrations by Malie Huffman.
&#60;img width="2640" height="2112" width_o="2640" height_o="2112" data-src="https://freight.cargo.site/t/original/i/3df67c5274bdeae886529283d5ca20542fe0be3495e0c23dcbd63d2069c120e1/GM_WH_CannedCocktails_Group_01.jpg" data-mid="119619660" border="0"  src="https://freight.cargo.site/w/1000/i/3df67c5274bdeae886529283d5ca20542fe0be3495e0c23dcbd63d2069c120e1/GM_WH_CannedCocktails_Group_01.jpg" /&#62;
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&#60;img width="2640" height="2112" width_o="2640" height_o="2112" data-src="https://freight.cargo.site/t/original/i/2486c1c4ff80a3a4eb1e6bd4900a0584d69c9848baf97a400cd598e1a1893a46/GM_WH_CannedCocktails_Michelada_01.jpg" data-mid="119619719" border="0"  src="https://freight.cargo.site/w/1000/i/2486c1c4ff80a3a4eb1e6bd4900a0584d69c9848baf97a400cd598e1a1893a46/GM_WH_CannedCocktails_Michelada_01.jpg" /&#62;
&#60;img width="2640" height="2112" width_o="2640" height_o="2112" data-src="https://freight.cargo.site/t/original/i/5c2a58f6312f92097b0b9f64481fb7fd19224b73fe17f4c331aa8bd59d5832b7/GM_WH_CannedCocktails_Purista_01.jpg" data-mid="119619723" border="0"  src="https://freight.cargo.site/w/1000/i/5c2a58f6312f92097b0b9f64481fb7fd19224b73fe17f4c331aa8bd59d5832b7/GM_WH_CannedCocktails_Purista_01.jpg" /&#62;
&#60;img width="2640" height="2112" width_o="2640" height_o="2112" data-src="https://freight.cargo.site/t/original/i/e29423981468cbeaccb30b6fe350b5341ed9157de4ffd0004f7d5bd2ff6996a6/GM_WH_CannedCocktails_Paloma_01.jpg" data-mid="119619722" border="0"  src="https://freight.cargo.site/w/1000/i/e29423981468cbeaccb30b6fe350b5341ed9157de4ffd0004f7d5bd2ff6996a6/GM_WH_CannedCocktails_Paloma_01.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Take My Hand</title>
				
		<link>https://ancient-future.co/Take-My-Hand</link>

		<pubDate>Wed, 22 Sep 2021 00:34:20 +0000</pubDate>

		<dc:creator>ANCIENT FUTURE</dc:creator>

		<guid isPermaLink="true">https://ancient-future.co/Take-My-Hand</guid>

		<description>
	Take My Hand

	- Print- Art Direction &#38;amp; Design
- Publication


	An 8-page publication printed on broadsheet newsprint in Paris. Limited to 40 prints.
Whether you are religious or irreligious, there's a beautiful, honest, relatable, and righteous sense of despair in the hymn, "Precious Lord, Take My Hand" (Thomas Andrew Dorsey, 1938). It had become both an active prayer and a passive reminder to the point of meditation that the need to create was no longer expected pressure as much as it was a call to create something that was also meditative.
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