newhopenaz church: Branding and Identity

A visual system developed for newhopenaz church located in the San Fernando Valley in Los Angeles.

The monogram logo is embedded with a complex meaning: DNA, the basic component of humanity or any living thing but also the cross, the basis of faith in the Christian worldview. The idea of a “new hope” is interpreted with the orange sun that envelopes the DNA + cross letterform.

The vibrant color components of cool blues and purples complement the boldness of the orange and are friendly, inviting, and welcoming to the eyes.

The system is meant to be clear and legible to maintain ease of execution, and also to put the emphasis on the content of the message that is being delivered.