Ohio Valley Running Co.: Brand Development

Ohio Valley Running Co. Is an Athens, Ohio-based retailer specializing in running and walking apparel.

The visual system takes into account the spirit the community of the city and also the outdoors of Athens and the Ohio River that runs along through it. The tone is a shift from the usual active and sporty-driven visuals in the industry, with a look that is rustic and rugged yet still elegant and upscale.